It only takes ten
Filed under: coworking, FAQs, From the Business Side
If you’ve read some of our responses in the Coworking google group, or seen the videos we’ve produced so far, or seen either of us speak on the topic of community building, you may have heard Geoff or I say “It only takes 10″ committed people to start a successful coworking community.
In the case of coworking, that “10″ number is variable, but a likely minimum, to having enough people to validate the concept for your area, and start helping spread the word.
Need more proof? The mantra that Geoff coined showed up on Seth Godin’s blog this morning.
http://sethgodin.typepad.com/seths_blog/2009/04/first-ten-.html
While Geoff’s point and Seth’s point are slightly different, the core concept is strikingly similar: if you’ve got a core, committed audience of 10, you can translate that to a degree of confidence that should help you take the leap to move forward with your project.
Additionally, this is another example of the fact that community building is replacing marketing, and coworking has an opportunity to pave the way for that shift with good examples and case studies.
Have you seen the number ten come up in groups like this before? I’d love to hear other examples.
